Verfasst am: 06.07.2020 09:56 Titel: AdMass - Influencer Marketing Platform for Brands and Collab
As social media platforms grow more saturated with ads every day, finding new strategies that help cut through the noise and reach your target market are becoming of paramount importance. In this brave new digital world influencer marketing (or creator marketing as some companies are branding it) has become every marketer’s dream due to its high ROAS and ability to connect with customers at every stage of their purchase journey.
Setting goals before starting your influencer marketing campaigns is the key to measuring and optimizing your ads to improve them over time. Your goals may vary depending on your brand and business and could be anything from growing your social media accounts, to increasing reach and awareness, getting more sales or subscriptions, or even generating traffic and leads. Based on your goals, you’ll be able to better plan which metrics you need to track and how you should structure your collaborations.