"Anyone who thinks they're going to have a video go crazy on YouTube is dreaming," says Harmon. "Think base hits, not home runs." Raw numbers aren't as important as reaching the right customers, so don't freak out if you're nowhere near a million views.
If you hire a Madison Avenue ad agency to run a TV spot, they're likely going to want to subject the ad to focus group testing. But if you're a small DIY advertiser, your best approximation of a focus group-aside from your wife and her Rotary Club friends-are the comments below your video. Granted, many will be insipid and/or obscene, but some just may have some insight. _________________ cramer john